Jones Dairy Farm Privacy Policy (effective 10/19/2005)

Overview
Jones Dairy Farm ("Jones Dairy Farm," "we" or "us") is committed to protecting our customers’ privacy. We feel it is important that you fully understand the terms and conditions under which we use the information we gather from you through the use of our Web site located at, or linked to, the URL www.jonesdairyfarm.com (our "Site"). Please read this Privacy Policy ("Policy") carefully to understand how we will use and protect your Personal Information. We will not share your Personal Information with anyone except as described in this Policy. Changes to this Policy will be announced on our Site, so please check back periodically.

This Policy will explain the following regarding use of each of our Site:

1. What Personally Identifiable Information do we collect from you?
2. Where do we collect information from you and how do we use it?
3. Who is collecting your information?
4. With whom do we share your information?
5. What are your choices regarding collection, use and distribution of your information?
6. What security precautions are in place to protect against the loss, misuse or alteration of your information under our control?
7. Cookies/Clear GIFs.
8. You should carefully review privacy policies of any third-party sites accessible from any of our Site not covered by this Policy.
9. Notice of Information-Sharing.
10. Contacting us about privacy questions or concerns.
11. Policy changes.

1. What information does Jones Dairy Farm collect from or about you?
In order to better provide you with numerous products, our Site collects two types of information (referred to in this policy as "Personal Information") about its visitors: Personally Identifiable Information and Non Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient experience while using our Site.

Personally Identifiable Information:
"Personally Identifiable Information" refers to information that lets us know the specifics of who you are and can be used to identify, contact or locate you. Personally Identifiable Information is requested when you register with us, order a product, correspond with us, or otherwise volunteer information, for instance, through the use of "Contact Us". Personally Identifiable Information might include your name, mailing address, telephone number, email address and other identification and contact information. If you are sending your purchased product directly to someone other than yourself, we may ask you to provide the name and email address of a friend or loved one so that we may send them your gift. We may also collect certain financial information, like your credit card number; with this information, we can fill your product orders.

Non Personally Identifiable Information:
"Non Personally Identifiable Information" refers to information that does not identify a specific individual by itself or in combination with other information. We gather certain information about you based upon what you view and shop on our Site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the Web site’s Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web, allowing Web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.

2. Where do we collect information from you and how do we use it?
Our primary goal in collecting Personal Information is to provide our visitors with a superior online experience. The information collected by our Site is used to process orders, to keep you informed about your order status, to notify you of products or special offers that may be of interest to you, and for statistical purposes for improving our Site. We also use Personal Information to notify consumers about updates to our Site, to complete user initiated transactions, to trace false orders and to contact consumers directly, or through our third-party service providers, for our own marketing purposes.

We may perform statistical analyses of aggregate customer behavior. This allows us to measure relative customer interest in the various areas of our Site for product development purposes. Any information we collect is used for our own internal purposes to improve the content and navigation of our Site, to enhance users’ experiences when visiting our Site, the content and/or layout of our pages, and to provide the services required by an individual customer.

In general, we gather information in the following ways:

Shopping:
We collect IP addresses for the purposes of system administration, to gather broad demographic information, and to monitor the level of activity on our Site. We collect information from visitors to our Site regarding the referring URL, your IP address, which browser you used to come to our Site, the country, state and telephone area code where your server is located, and the pages of our Site that you viewed during your visit.

Ordering:
When you order from us, we collect Personally Identifiable Information from you. If you order one of our products, we will collect and maintain your name, email address, mailing address, telephone number, product selections, credit card number, order number, referring URL, and IP address, as well as the recipient’s name, address and telephone number, if different than yours. We collect this, and other information, as disclosed in this Policy, in order to fill your order, to communicate with you about your order, or the recipient, as appropriate, and to send you promotional materials. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contains and these changes will be automatically kept for future use. If you cancel an order or do not complete an order, we may collect and use your email address that you have entered as we would collect and use it if you had completed an order.

If an order is placed for delivery to you by a third party, we need to collect Personally Identifiable Information to fulfill the order. Such information includes name, address, telephone number and email address.

Track/Modify Order:
If you use our track or modify your order through the "Contact Us" feature, we will gather your email address, order number and other relevant information in order to locate your order so that we may give our most recent tracking information, or so that you may modify the order. If you choose to modify your order, we may collect information that we would normally collect when you order products, as explained in the section on "Ordering" above.

Notices to Recipients:
If you are a recipient of an order placed by a third party, we may send one or more e-mails regarding such order, including regarding customer service issues. We will not send marketing or promotional e-mails to you if you do not "opt in" to receiving additional communications from us. We may also telephone you regarding the shipment of an order placed for you.

Newsletters & Promotional Emails:
We may offer free electronic newsletters and promotional emails for the products offered on our Site as a service to our prior customers of our Site. We may send you newsletters and emails periodically listing current special offers and promotions, news about ourselves or through our third-party service providers. However, you will have the choice to opt out of receiving newsletters and promotional emails for services offered on our Site. Once we have processed your request, we will not send you promotional emails with respect to products offered by us after you had opted out. There may be opportunities to subscribe to an email list that will send you information about the events on our Site, but we will only add you to the list with your consent. To stop receiving our newsletters please refer to the "opt out" feature described in Section 5 below.

Cookies/Clear GIFs:
In conjunction with our third-party service provider, we make limited use of Cookies and Clear GIFs to gather information when you visit our Site, and when you click through to our Site from a targeted email or newsletter. To find out what Cookies and Clear GIFs are and how they can be used, please refer to Section 7. – Cookies/Clear GIFs.

Contact Information and Third-Party Data:
If you contact us by telephone, email or web, we may keep a record of your contact information, correspondence or comments. If you report a problem with our Site, we may collect such information in a file specific to you. If you provide us feedback through "Contact Us," by email or by calling us, we may ask for your name and email address in order to send you a reply. If other users or third parties send us correspondence about your activities or purchases on our Site, or if you are the recipient of products sent by another customer on our Site, we may keep the information in a file specific to you.

Hosting Service Provider:
Our Site is currently hosted by a third-party service provider. This "Hosting Service Provider" assists us in developing and maintaining our Site, and tracking customers’ traffic patterns on our Site, including which pages a customer views while using our Site. We may share with, or receive from, this Hosting Service Provider aggregated statistics about pages viewed on our Site and other relevant information. From time to time we may use additional or different third-party service providers to help us with these functions.

3. Who is collecting your information?
Except as otherwise expressly discussed in this Policy, only we (and our Hosting Service Provider on our behalf) collect your information. This Policy only addresses the use and disclosure of information that we collect from you. Our third-party service provider may collect Personal Information through the use of Cookies or Clear GIFs when you click on our advertisements, open promotional emails or newsletters or visit our Site via a link in a promotional email or newsletter. Personally Identifiable Information is gathered solely for our use. Our Hosting Service Provider may use Non Personally Identifiable Information for its own purposes.

From time to time, we may utilize the services of third-party survey providers that may collect Personally Identifiable Information from you in voluntary surveys that are conducted on our behalf. If you chose to participate in these surveys, your Personally Identifiable Information may be stored on the servers of the third-party survey providers used by us, but your Personally Identifiable Information will remain the sole property of us and will be handled in accordance with this Policy.

4. With whom do we share your information?
We do not sell, trade or rent your Personal Information collected on our Site to others. We may disclose your Personal Information when we believe that such disclosure is reasonably necessary to enforce or apply our Terms and Conditions, to protect the rights, property and safety of our users, others and ourselves, to comply with the law, and, subject to non-disclosure agreements, in connection with sales of assets or equity interests in the company. These third parties may not use your Personally Identifiable Information other than to complete your transaction, or otherwise as authorized by us (in accordance with this Privacy Policy), or by law enforcement or governmental authorities. For example, we must release your credit card number to confirm payment; and release your mailing address information to the delivery service to deliver products that you ordered. We also share Web site usage information we gather from visitors to our Site who have received a targeted promotional campaign with our third-party advertising service provider for the purpose of targeting future campaigns and upgrading visitor information used in reporting statistics.

We may provide aggregated statistics about our customers, sales, traffic patterns, and related Site information to third parties that do not include Personally Identifiable Information.

Recipient Requests:
From time to time we are contacted by gift recipients who ask us who the sender was. If we receive a request from a recipient asking who sent a gift, we will provide the name and any other information as contained on the gift message accompanying the gift. If there is no gift message filled out or if there is no name on the gift message, we may ask the sender via email. If we receive approval to disclose the sender’s name from the sender via email or in writing, we will then inform the recipient. If the sender does not reply via email or in writing or if the sender denies permission, then we will not reveal the sender’s identity to the recipient.

5. What are your choices regarding collection, use and distribution of your information?
We may from time to time send you email or other communications regarding current promotions, special offers and news about our Sites. If you have supplied us with your telephone number, you may receive telephone calls from us with information or requests for information regarding an order you have placed. You may "opt out," or unsubscribe from our newsletters and emails by following the unsubscribe instructions included in any email you receive from us or by sending an email to webm@jonesdairyfarm.com

6. What security precautions are in place to protect against the loss, misuse or alteration of your information?
The importance of security for all Personally Identifiable Information associated with our customers is of utmost concern to us. We employ industry standard information technology to protect the security of the information you submit to us.

7. Cookies/Clear GIFs.
Cookies:
Like many other commercial sites, our Site utilizes standard technologies called "Cookies" and Clear GIFs to collect information about how our Site is used. A Cookie is a small data text file, which a Web site stores on your computer’s hard drive (if your Web browser permits) that can later be retrieved to identify you to us. Cookies were designed to help a Web site recognize a user’s browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. A Cookie cannot be read by a Web site other than the one that set the Cookie. Cookies can securely store a customer’s password, personalize home pages, identify which parts of a site have been visited or keep track of selections, such as those selected in a "shopping cart." A Cookie cannot retrieve any other data from your hard drive, pass on a computer virus, or capture your email address. No Personally Identifiable Information is recorded. When you click through to our Site from a promotional email, our third-party advertising service provider may send a Cookie to your hard drive recording your IP address and other related information.

Clear GIFs:
We currently work with third-party service providers that employ Clear GIFs (also known as pixel tags, single pixel GIFs, web beacons or action tags) for our benefit to help us measure advertising effectiveness. Clear GIFs help us better manage content on our Site by informing us of what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to Cookies, and are used to track the online movements of our users. The main difference between the two is that Clear GIFs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear GIFs are not tied to your Personally Identifiable Information.

Our third-party service providers use Clear GIFs: (i) in HTML based emails to let us know which emails have been opened by recipients; (ii) to record when products have been ordered from our Site; and (iii) to track the visitor traffic on our Site. These Clear GIFs allow us measure the usage of our Site by our visitors and the effectiveness of certain communications and marketing campaigns.

Clear GIFs can "work with" existing Cookies on a computer if they are both from the same Web site or advertising company. That means, for example, that if a person visited "www.companyX.com", which uses an advertising company’s Clear GIF, the Web site would match the Clear GIF’s identifier and the advertising company’s Cookie ID number, to show the past online behavior for that computer.

8. You should carefully review privacy policies of any third-party sites accessible from any of our Site not covered by this Policy.
Other sites accessible through our Site have their own privacy policies and data collection, use and disclosure practices. Please consult each site’s privacy policy. We are not responsible for the policies or practices of third parties. Please be aware that our Site may contain links to other sites on the Internet that are owned and operated by third parties. The information practices of those Web sites linked to our Site are not covered by this Policy. These other sites may send their own Cookies or Clear GIFs to users, collect data or solicit Personally Identifiable Information. Additionally, other companies which place advertising on our Site may collect information about you when you view or click on their advertising through the use of Cookies or Clear GIFs. We cannot control this collection of information. You should contact these advertisers directly if you have any questions about their use of the information that they collect.

9. Contacting us about privacy questions or concerns.
If you have any questions about this Policy, the practices of our Site, or your dealings with our Site, please contact us at www.jonesdairyfarm.com.

10. Policy changes.
If we make changes to any terms or conditions of the Policy, the changes will be posted on this portion of the Site so that you will always know what information we gather, how we might use that information, to whom we will disclose it and what choices you have. Any change, modification, addition or removal of portions of this Policy will be announced on our Site and become effective immediately. Please be sure to check this page before proceeding to use our Site.